Factors Influencing Sustained Use of Shared E-Scooter Services in Urban Taiwan

Fei-Hui HUANG

doi:10.7307/ptt.v36i5.616

Authors

Fei-Hui HUANG Asia Eastern University of Science and Technology, Department of Marketing and Distribution Management

DOI:

https://doi.org/10.7307/ptt.v36i5.616

Keywords:

environmental sustainability, sustained behavioural intention, transportation mode, shared e-scooter service, user experience

Abstract

This study investigates the factors that drive users to sustain their usage of shared electric scooter (e-scooter) services in Taiwan, distinguishing itself from the conventional focus on predicting consumers’ initial adoption and behavioural intentions. It employs subjective rating questions, incorporating constructs related to user acceptance, attitudes and user experience (UX). Through hierarchical regression analysis of quantitative survey data, the study identifies key factors such as users’ modes of transportation, environmental attitudes, acceptance of shared services, attitudes towards private scooters, UX, total usage instances and age. However, reliance on private scooters as a mode of transportation and frequent usage of shared e-scooters negatively impact the sustained usage of these services. The research further highlights early development challenges in shared vehicle services, including concerns over personal data security, user-unfriendly system designs, lack of convenience, inadequate parking infrastructure and ineffective financial incentives. Based on these findings, the study provides recommendations for service providers and government entities to enhance service design and proactively address these challenges. Implementing these recommendations is expected to mitigate the impact of these challenges and potentially improve user acceptance, UX, and the overall sustainability of shared vehicle services.

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