Transport Organization and its Corporate Identity

corporate identity corporate philosophy corporate personality corporate culture corporate communication corporate design

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Vol. 18 No. 1 (2006)
Periodical Columns

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The article deals with the corporate identity and its parts intransport organization. The corporate identity is a strategicallyarranged idea based on the firm's philosophy, firm's vision andlong-term business aim. It must be confirmed by the firm's behaviourand its internal and external communication.