Factors of Airline Marketing
Downloads
Downloads
Smith, B. C., Barlow, J., Vinod, B.: Airline Planning and
Marketing Decision Support, Handbook of Airline Marketing,
, New York, p. 119.
Prebezac, D.: Poslovna strategija zrakoplovnih kompanija,
Golden Marketing, Zagreb, 1998., str. 189.
Pearce, B.: AEA-Presidents Assembly documents, Bruxelles,
, p. 8
Ibidem.
Prema znanstvenim radovima najveCih autoriteta na podrucju
revenue managementa (Peter Belobaba, Lawrence
Weatherforth, Paul Rose ... )
Airline Business 03/2006, p. 51
Doganis, R.: The Airline Business in the 21st Centrury,
Routledge, London, 2001. str. 166.
Ibidem.
Ibidem.
Airline Business, June 2005, str. 42.
Prebezac, D.: Op. cit. pp. 285.-287.
Berardino, F.: Integrating Airline Strategy and Marketing,
Handbook of Airline Marketing, 1998, p. 106.
Ibidem, pp. 107-111
Doganis, R.: Op.cit., p. 213
Renko, N., Delic, S., Skrtic, M.: Benchmarking u strategiji
marketinga, Mate, Zagreb, 1999., p. 26.
Spendolini, M. J.: The Benchmarking Book, Pitmann
New York, 2002., p. 25.
Renko, N., Delic., Skrtic, M.: Ibidem, p. 54
TRL: Airline Performance Indicators, 2004, Crowthorne,
according to tables 1-38, prepared by the authors
TRL: Op. cit., pp. 75 and 79
